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Kibar Holding is a subsidiary of The Kraft Heinz (“Kraft Heinz”), one of the world’s largest food companies, and Turkey’s largest ketchup, mayonnaise and sauce producer Assan Gıda Sanayi ve Ticaret A.Ş. ”) signed a share sale agreement regarding the transfer of its shares. Assan Gıda, the country’s largest sauce producer, will continue its activities in Susurluk and İzmir facilities under Kraft Heinz, after the Competition Authority approvals and other prerequisites are met.

Kibar Holding Chairman of the Board of Directors Ali Kibar made a statement on the subject: “Assan Gıda has set an example for the sector in terms of sustainable growth with its innovative and constantly enriching product range, with customer satisfaction it provides both in domestic and international markets. I believe that these achievements will increasingly continue under the umbrella of a global leader like Kraft Heinz. We are proud to provide a strong platform for Kraft Heinz to implement its long-term investment plans in Turkey, with the confidence and attraction provided by a competitive, value-added and efficient operation, and to bring such qualified foreign direct investments to Turkey.” >



Kibar Holding CEO Haluk Kayabaşı said, “As Kibar Group, we operate in 9 sectors in more than 20 group companies. By preserving the deep-rooted experience and deep-rooted structure of our Group, which consists of a large family of 5 thousand people, we take important decisions regarding our business portfolio. We are handing over our group company Assan Gıda, which has achieved great success in the food industry and made a name for itself in foreign markets by exporting the first sauce of our country, to one of the strongest players on a global scale in this field. This transaction is one of the most important steps in terms of focusing and raising funds in Kibar Holding’s new ventures in advanced technology, large-scale and high value-added investments and collaborations. I wish the transaction to be beneficial for both parties.” he said.

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